Restaurant operators Hospitality groups across Australia every state are adopting CRM platforms hospitality-specific CRM systems to drive repeat visits build loyalty.
Unlike generic software, hospitality CRM platforms restaurant-specific customer platforms focus on ordering preferences booking behaviour to nurture high-value patrons segment guest types.
At aspirehospitality.com.au aspirehospitality, we help venues make data actionable build retention journeys for guests to suit each brand’s tech stack and operations style, offer, and team workflow.
Common CRM features for hospitality:
* Automated guest journeys Email marketing flows
* POS integration First-party data capture
* Review request automations Feedback loops
* Group-specific campaigns Segment-based offers
Why venues need CRM:
* Social reach is declining Walk-ins are unpredictable
* Rebookings outperform new leads Owning guest data = better ROI
* Personalisation drives spend hospitality supply chain optimisation Australia Marketing works better with context
Case studies:
* Multi-site café group used tags to tailor promos CBD restaurant lifted return bookings 61% with automated CRM flows
* Pub group boosted spend per guest with loyalty tiers Quick-service venue reduced churn by 28% using CRM segmentation
Pain points solved:
* Inconsistent data across bookings No automation beyond email blasts
* Staff unsure when to follow up Offers not reaching the right guests
CRM platform functions deployed by aspirehospitality Aspire CRM experts:
* Profile enrichment from POS and online orders Profile enrichment from POS and online orders
* Automated loyalty triggers Automated loyalty triggers
* Visibility across venues Visibility across venues
Hospitality CRM searches we see trending:
* "best CRM for restaurants"
* "how to retain diners"
* "POS with CRM built in"
Start here:
* {Visit aspirehospitality
* Request CRM platform shortlist
* Grow retention
Aspire Hospitality —
Australia’s venue CRM partner.